Music Strategy

Audience, culture, and sonic storytelling in one connected practice.

Michael Anticoli brings music fluency, audience insight, editorial thinking, and platform awareness together to shape music strategy work that is both creatively credible and operationally useful.

What this page covers

  • Audience-aware music strategy
  • Editorial framing and platform logic
  • Artist storytelling and sonic identity
  • Systems thinking across music and culture

Connected pages

Marketing & Strategy

Audio Lab